I’ve been working on the Pink and Blue project for almost six months. At this point it was time for me to start recruiting members to join the project. I hit a lot of bumps in this road, and I’m here to tell you what I did wrong, so that you can learn from my mistakes.
Creating A Message
The first step I took towards recruitment was curating a recruitment message. I had a very specific audience in mind to receive this message so I started with that. Since my audience was non cis-gendered people, I put that in the headline of my message. After that, I immediately introduced myself, what I do, and what I was emailing them for. This is for all the people that don’t know me, and don’t know about my thesis. After introducing myself, I asked if they were interested in participating, and told them they could reach out to me if they had any questions.
Finding An Outlet
The next step I took was to find an outlet to put my message out. This is where I ran into problems. I originally wanted to send out a mass email to the Arcadia University undergraduates. After trying this, I learned that you need permission to send out a mass email chain. After finding this out, I tried contacting student affairs, as they send out mass emails to students. I emailed them three times, and they never replied; they never even opened them. After a waiting game, I realized I was on my own, and that they weren’t going to help me.
Releasing The Message
After figuring out the best way to get my message out, I was finally able to release it. I started sending my recruitment message out to LGBTQ+ societies on different campus in the Philadelphia area; Arcadia University, Temple University, Drexel University, University of Pennsylvania, etc. I was also able to get the Media and Communications chair, Lisa Holderman, to send out an email to all the students in the department.
I felt very confident In my recruitment message, and my hard work paid off. Within hours of the recruitment message going out, I had two people reach out to me who agreed to participate in the project.
What I learned from this experience is that you need to be very careful with the channels you choose to send out your messages, choose people close to you to help spread the word. The power of word-of-mouth is very strong!